Charles Van Kessler’s Reasons for Being (Pt. 2 of 4)

Kamala:                      So when did you create the vitamins? Clearly you’re an entrepreneur. That’s what entrepreneurs do. They see that there’s something that they want that’s not in the market place and then they create it.  Then they said “Well might as well put it out there for the general public.”

So when did you make this decision? When did you get your products out there to people?

Charles:                      Well, it was a long story because I work two jobs to make ends meet. I had a young family to support and so the study lasted for 2 decades and the research lasted for all that time and all the meetings with the bio chemist and the bio engineers and so and so.

To make the long story short finally in the 90s, 1995 or so I decided did I finally learned enough that I have money saved to invest in to the development and the creation of this amazing liquid vitamin and mineral products that I had in mind that would just blow the world away and that’s exactly what happened.

Till seven more years after that it took to actually physically do it to have a hundred thirty-five ingredients all synergized together and make it all work. So in 2006 actually the product Passion for Life was born.

Kamala:                      Okay. So that sounds like it took 30 or 40 years before it really came to fruition, is that accurate?

Charles:                      That is absolutely correct. It has been a long time and I just didn’t want to be not ready for it both financially and educationally. And so it took that long to finally do it. That’s correct.

Kamala:                      Wow! Talk about persistence and dedication. Is this product something that people can get at someplace like Whole Foods?

Charles:                      No.

Kamala:                      Or just through your site?

Charles:                      Yeah. If they go on the website, our website is www.passion4lifevitamins.com. They can see quite a bit of the background on the product. They can see scientific information, many doctors’ testimonials; we have Regis Philbin as our star celebrity endorsement taking our product who was one of the first endorsements we received and the reason that we do it on the website at the moment only is to keep the cost down.

Kamala:                      Right.

Charles:                      I’m the type of person who wants to help people; that’s what my whole life has been all about: to help people. I don’t believe in having 3, 4, 5 people in the middle making all kind of money and then the consumer ending up with $80 a bottle of vitamins. You know that is not correct.

Kamala:                      Yeah especially now.

Charles:                      Yeah.

Kamala:                      How much is it now? I’m guessing forty bucks something like that?

Charles:                      People can get 1 bottle, one time for $44.95 for the whole month but most people 80% of our customers are on auto shift. So if you get it in a monthly auto shift basis it comes down as much as $34.95 a bottle which is, if you know what’s all in this product, it’s beautiful to have this product available for people in such a low price. And it changes people’s lives every day we hear this. You know we have hundreds of testimonials from people that are excited about how much better they feel, how much better quality life they have. It’s sometimes –

Kamala:                      I’m excited. I’m going to go to try it myself. I want to talk more about your journey to give you the strength, to have the persistence and the stay power, to make this come to fruition.

It sounds like it must have been somewhat surprising to you to find out that what was already in the market place or something that didn’t really work. And also just a little surprise to how long will it really takes to have something new come to fruition. Was there anything else during your journey to be healthier or more fit that came as a surprise to you?

Charles:                      Well I’ve always been fortunate enough to do work outs and to walk a lot and to eat healthy and to drink lots of water and so on and so forth. So I’ve always been fortunate to take care of my body after I came to America so the beauty of being healthy is just that you feel so different.

You feel so much better. You even look better. You have more energy, more stamina, more focus. You have less aches or pains. It’s just fantastic to be able to you know at my age of 70, I have more energy than most 19 year olds because I do the right things and that’s what people should really think about. To make that commitment, to take care of their health because there is too much misery going on especially on the United States with the food people eat, too many toxins, chemicals etc.