Leading style magazines feature the new HED Professionals, Inc. for their products and styling education worldwide.

PR9.NET September 27, 2012 – San Diego, CA – Alan Benfield Bush, a highly-respected leader of the hair education world for decades, has been featured in several style magazines for founding HED. Hair Education Defined is an education company with a full professional collection of hair care, styling and keratin smoothing products available worldwide. This development represents a significant push forward in the world of hair education and hair care products, which is why the story of Alan’s new company has been featured in a variety of style magazines and websites, including Beauty Launchpad and Modern Salon.

HED’s feature in Beauty Launchpad magazine focuses on the expertise of renowned educator Alan Benfield Bush, who is now President & CEO of Hair Education Defined (HED Professionals). Alan discusses in the article how excited he is to be releasing such a high-quality line of styling products, but admits that it is hair education that remains his top priority. The article also discusses how HED takes a green approach to the manufacture of its advanced hair care products. Most of the shampoos, conditioners and styling products are 100% vegan and contain chemicals that minimize damage to both the human body and environment.

Salon Today also wrote an article about HED with an introduction about Alan Benfield Bush and his history in hair education, which included his role as the originator of “The Method” approach to universal hair design. The article highlights HED’s delivery system with Triple E&A Complex. This delivery system gives hair Vitamin E and antioxidants while also using lower weight nanotechnology that helps enrich hair with organic nutrients and rich botanical blends.

One of HED’s most proud achievements in the world of advanced hair care products is their developments with keratin. HED has brought long-awaited science and innovation to the growing category of SMOOTH professional products. Salons for years have been asking for a group of smoothing treatments that offers what their customers are looking for, smart and safe choices that actually work for hair straightening and de-frizzing. Many smoothing products use relatively unsafe chemicals like formaldehyde in their smoothing formula, but HED has created a new formaldehyde-free ‘Pure’ formula with KeraPure Complex that straightens hair for 8-12 weeks without damage.

Along with keratin smoothing solutions, HED offers a comprehensive line of cleansing, conditioning and styling products that are great for healthy hair. All products are 100% vegan, and they are made with the finest all-natural substances that help produce healthy, long-lasting and stylish hair. www.hedpros.com